When I announced I was rebranding to create a “fresh” look for Llotus, I had no idea all the work it would entail. “Why now? What’s the purpose of a rebrand?” — I had a lot of people asking why I wanted a fresh start. Well, allow me to explain and introduce my new approach to photography.
Let’s start from the beginning. Studio Llotus has been an official business for about 4 years. In that time, I’ve learned way more about who I am and my work ethic than I could’ve ever learned in school. I’ve learned how to merge my artistic visions with the wishes of my clients, the importance of time management, and a ton about taxes (unfortunately)! This doesn’t even touch the 5,000 other valuable lessons I’ve been taught.
In the first few years of any small business, you’re basically just praying people like what you’re doing. You’re holding it all together, learning as you go, you’re so excited, and any positive feedback makes your heart soar. This was absolutely me. As far as my photography, everything was going great! The problem is that I had no idea what I wanted the voice of Studio Llotus to be.
About a year ago, I hit a burn out. Not that I wanted to quit or I wasn’t trying as hard with my clients (because I love them all DEARLY and always give them the treatment I would want!) — but I couldn’t figure out how I was going to continue to book my dream clients when there are TONS of other amazingly talented artists and photographers trying to book those same clients. I needed to find the studio’s voice and I needed to find it quick.
That’s when, after much soul-searching, I realized that Studio Llotus is ME. It’s the photography style I’ve developed that makes my clients happy and keeps challenging me artistically. There are tons of amazing photographers and even more daunting, most people are walking around with an amazing camera on their iPhone. But what’s different about Studio Llotus is… me.
When a band releases a new album you hear “this is nothing like their old sound” or “this sounds exactly like their last album.”– you can’t please everyone, right? All creative things change and morph over time and I don’t think it’s something to be sad about. This rebrand is my new album. It revived my passion for photography and connecting with amazing people.
I pour my heart into everything that I do and I hope it shows through my new take on Studio Llotus.
XOXO,
Lindsey
